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Academic Writing

Formal writing Serious Factual Formal Language Informal writing Casual Not necessarily factual Slang/colloquial language Essay Essays communicate complex ideas in a simple way so it must be accessible for everyone.  Essays are always written in third person (this essay...).  Essays are usually formal, well structured, precise and appropriate to its audience. Essay Structure Introduction = sets the scene, provides a little background information about the topic. The body of the story = addresses the title, it should be structured into paragraphs, each paragraph should deal with a different aspect of the title. Use Point, Evidence, Explanation, Link format. A conclusion = reminds the reader what the essay is meant to do, provides an answer to a question and how you reached that answer. A reference list = 
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Academic Sources

Academic sources include:- Books Journals Magazines Websites Author's credentials - The author should be an expert in the field they're writing about References/bibliography - A good source will have a list of works the author studied as he or she is writing it. Publisher = They should be published by a professional association or by a university e.g. the Oxford University Press Books Public/College library Google books Amazon Archive.org Journals Google Scholar EBSCO Online Resources - via LEARN Magazines Sight & Sound American Cinematographer Cahiers du cinema Total Film Empire Website bfi.org.uk ascmag.com screendaily.com
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Harvard Referencing System

What do you need to reference? Reference facts, figures, ideas, words, theories, books, book chapters, articles, websites What information is needed for a reference? Author, director, composer titles of books, articles, journals, website date of publication page numbers volume and issue numbers (for articles) Harvard Referencing Example MTV and/or music video is to blame for all manner of cultural phenomena (Goodwin, 1992). citethisforme.com The Shining . (1980). [film] Directed by S. Kubrick. London: Paramount.
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Color correction

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Before After Basic Correction In basic correction, I increased the temperature, tint, exposure and contrast. Additionally, I decreased the whites. These alterations initially made the image slightly darker. Creative In creative, I increased the saturation and decreased the sharpen and vibrance. These alterations made the image appear "cleaner". Vignette In vignette, I increased the midpoint and feathering and decreased the amount. These alterations gave the image black shadowy corners.
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Evaluation

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Semi-otics - Mise en-scene Symbolic Theories - Uses & Gratifications Theory WHAT? Role? What was I trying to achieve? Actions did I take? Response of others? Good or bad? Consequences for me & others? Feelings of me & others? SO WHAT? Does this tell me/teach me Imply/mean about me Going through my mind? Did I base my actions upon? What is my new understanding? Broader issues? NOW WHAT? What do I do to make things better? What do I do to resolve the problem in the future? Final consequences?
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3 areas of production

3 areas of production Filming Production Plan Shooting Storyboard a scene OR shot list a shot How the shoot went? What changed? Photos of shoot and explanation Sound What you had planned for sound? Describe How you recorded it? How it went? What changed? Why? Did you re-record? Other assets Do you have lower 3rds, text, font, TV ident, intro sequence? Change/development
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Kelvin

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